Tracy Arch

Trade Mark Attorney, Partner, Barker Brettell


Trading online can present a number of headaches and issues and this presentation covers the legal aspects of trade marks, company names and domain names as well as the dos and don’ts of linking, meta-tagging and Adwords. Overall it will provide top tips on best practice from a legal perspective.


An experienced trade mark practitioner, Tracy manages one of Barker Brettell’s largest teams of trade mark attorneys. Tracy oversees the trade mark portfolios of several large national and multinational clients, alongside smaller national and local businesses and services providers, using a wealth of experience to advise clients on all aspects of portfolio management; working proactively to help clients achieve their business objectives. She has considerable experience working with retailers, suppliers and big-name brands and has acted for many clients in the areas of furniture, furnishings, fashion, consumer goods, food and drink, commercial products, processing and packaging to name a few.

Eighteen years’ trade mark experience and a demonstrable track record in advising businesses enables Tracy to add value in many ways; ensuring robust protection and strategy around clients’ IP assets and optimising commercial returns on portfolios. Tracy has extensive expertise in portfolio management and strategy, all aspects of trade marks, designs, enforcement, supporting innovation and problem solving. In addition, she has specialist expertise advising on protection strategies around product designs and trade dress issues, both in the UK and overseas.