Drawing on 30 years of creative direction, Bill Wilson, will talk through all the aspects of TV advertising and how to get the best value for your budget. With information for ‘New to TV‘ marketers as well as more experienced advertisers, he will look at some of the myths and misinformation that often keep businesses away from TV, as well as offering structures to maximise your marketing budget across multiple medias and get the most bang from your advertising buck.
With over 30 years in creative direction for TV and commercials, award winning and BAFTA nominated, Bill is passionate about delivering high quality, affordable productions for clients that are new to TV, as well as experienced advertisers.
Trained at St Martin’s College of Art, Bill worked for the BBC and LWT for over a decade before deciding to set up his own business: Atom Pictures. Bill personally oversees all business that is brought into the company and ensures it receives the full benefit of his extensive experience in the sector.
Atom Pictures prides itself on its ability to demystify the process of TV advertising, bringing the client with them on every step of the journey, to ensure they provides the perfect product solution for the clients’ needs.