Understanding your current customers and prospects is key to ensuring relevant marketing communications and efficient targeting. Libby will explain how CAMEO does this and the value it can add to your campaigns.
As Product Manager for the CAMEO customer profiling and segmentation classifications, Libby has worked at Callcredit for over 15 years. Her background is in Client Services working with clients in the application of marketing data within analytical projects and database solutions. Since 2012, Libby has been responsible for the product management of the Marketing data products, including the CAMEO segmentation suite.