Jason will share how businesses can harness the power of TV regardless of budget through working in partnership with ITV to drive brand and business success, as audiences’ viewing habits evolve.
In our latest research, we set out to understand how people of different ages consumed, interacted with, and felt about mail. We discovered that the differences we had seen were linked to age, but age alone is not a strong differentiator. Our path led us to analyse consumers by life stage. In this latest insight, The Life Stages of Mail, you’ll find what differentiates the life stage groups is their attitude and response to mail, but also what they have in common: They all find it relevant, motivating and valuable.
Understanding your current customers and prospects is key to ensuring relevant marketing communications and efficient targeting. Libby will explain how CAMEO does this and the value it can add to your campaigns.
With growing use of digital solutions by customers for shopping, the stores need to take a different role; that of providing entertainment and a chance to connect with a brand on a much deeper, human level. In this talk, consumer psychologist Kate Nightingale will talk about what Human-Centred Customer Experience is, why it is a key part of the future of retail and what role senses play in building such an experience within your store.
Steven will outline the key factors necessary to ensure that your teams are maximising sales, average spend and conversion. Using humour he’ll cover the importance of staff attitude, mind-set and motivation in adopting the right front line behaviours, explain pragmatic techniques to help front line teams engage effectively with their customers and describe the role leaders have to play to ensure that any improvement in customer engagement is sustained over a period of time so it becomes “how we do things around here”.
Tom will run an interactive workshop covering all things social media and give you hands on practical tips on how to use straight away in your businesses.
Trading online can present a number of headaches and issues and this presentation covers the legal aspects of trade marks, company names and domain names as well as the dos and don’ts of linking, meta-tagging and Adwords. Overall it will provide top tips on best practice from a legal perspective.
James Rodger from Retail IT will explain how independent retailers can - through today's technology - become equipped to compete with their bigger chain competitors.
By drawing on how large retailers operate their omnichannel offering, he will explain how the type of functionality and features found in larger chains, can now be easily adopted and used by independents and smaller retailers.
Drawing on 30 years of creative direction, Bill Wilson, will talk through all the aspects of TV advertising and how to get the best value for your budget. With information for ‘New to TV‘ marketers as well as more experienced advertisers, he will look at some of the myths and misinformation that often keep businesses away from TV, as well as offering structures to maximise your marketing budget across multiple medias and get the most bang from your advertising buck.
John will explain the role of Health & Safety in a business within a commercial context.